This is why it's worth learning about advertising
Rory Marinich:
It’s easy to look at the iPad skeptically and say that, no, it’s not doing anything truly new. It’s basing itself off the iPhone and the Macbook. Sure, the unibody is revolutionary, the battery is revolutionary, the interface is revolutionary, but it’s all been done before. To which I say, Yes, but it’s never been done all at once. It’s like how Sgt. Pepper’s Lonely Hearts Club Band wasn’t making any sort of music that wasn’t all pioneered. Yeah, but it did it all at once. And after it came out, music exploded because suddenly everything was allowed. This is kind of like that.